Famous folk and brands have been working out how to make the most of each other for a long time. Modern celebrities seem to know instinctively what they should be promoting and what they don't want their faces associated with.
However, this is only because of the incredible trail of trial and error conducted in the past. Each of these adverts will make you smile at the celebrity endorsement associated with them.
Sometimes it's the unusual product and sometimes it's just the way the ad was put together. These classic celebrity endorsements shine a light on more innocent and unusual times.
1. Biblical Boppers?
Sonny and Cher made the nation dance to their tune even if this odd advert for The Bible was out of step with their normal musical numbers.
2. Bogart's Barmy Box
Humphrey Bogart lent his looks to help other guys land a lady. Here he is reluctantly plugging a sampler box of chocolates to give to a date. You can just see the enthusiasm on his face.
3. Wouldn't Happen Today
This is definitely not something you'd see today - a doctor's note and Patric Munsel extolling the virtues of smoking. "Camels agree with your throat." But not your lungs, children.
4. Duck Frosted Flakes?
Groucho Marx wasn't left speechless often, but a joint appearance with Frosted Flakes' Tony the Tiger might have done the trick. We're not sure how he'd eat them through the cigar, though.
5. Santa Claus Has Heartburn?
Sammy Davis Jr., a Christmas Stocking, and an antacid? No, we don't quite get it either, though Sammy's smile suggests that he had fun making this advert.
6. Sting Like A Roach Trap
He may have floated like a butterfly and stung like a bee, but Muhammad Ali apparently also endorsed cockroach killing. We hope he gave their sales figures a wallop.
7. Illogical Intoxicants
Mr. Spock, played by Leonard Nimoy, is the logical one in Star Trek. Here, however, he's drinking with the Romulan who tried to seduce him on the show. It's all in good spirit.
8. Raisin The Dead
Vincent Price was the star of many a horror movie and in his spare time, he promoted raisins. The two seem so at odds with each other, don't they?
9. Peculiar Pen Penchant
Rodney Dangerfield was one of the best-known comedians of his day and that made him ideal, according to someone, to promote Pilot Pens. The jokes might have been better spoken than written.
10. The Steak Of The Union
The current President, Mr. Donald Trump, took some time out from hosting The Apprentice to promote Trump Steaks. Is there no end to Mr. Trump's business acumen?
11. Baffling Buttery Stuff
Take a butter substitute and a male model and what have you got? This somewhat strange campaign with Fabio. Surely, he'd have been better off promoting something a touch more fashionable?
12. Worst Endorsement Ever?
Stevie Wonder is an all-around talented superstar, but he is also blind. So what was going through Atari's mind when they picked him to promote a product you need eyes to use?
13. Lucky Roy
Given that Roy Rogers is famous for riding a horse, the promotion of the railroad seems a touch peculiar. However, given what this ad suggests about his personal attributes, we can see why he did it.
14. Not Hair Rollers, Road Rollers
This advert may have been way ahead of its time, using a woman as popular as Doris Day to promote road rollers, or it may have been a little off-target. We can't decide.
15. Manhattan Practice?
Woody Allen promoting vodka? Maybe he was preparing for his major movie, Manhattan, with a few Vodka Manhattans? But where does the sea shell fit in?
Which one was your favorite? These adverts are a wonderful nostalgia trip and a way to see how brands have evolved their approach to marketing over time.
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