It's amazing how much words can change the world around us. They say the pen is mightier than the sword, and this video is certainly proof of that. With just a few simple changes to the blind man's sign, the young woman gets him exponentially more money donations. What the young woman did is essentially to get people to see the same problem from a different perspective. Marketing specialists often say giving people an imperative to do something is much more compelling when you also provide the reason. When people see the sign saying "I'm blind, please help", they can't relate it to themselves. When it instead talks of something they can experience but the blind man can't, the perspective shifts and donations roll in.