Dove's Heartwarming New Campaign Is Inspiring Women To "Choose Beautiful"

Apr 9, 2015
Dove has become famous over the last decade for playing a monumental role in opening up the dialogue about female beauty standards, self-esteem and body image. Their marketing campaign to raise awareness and acceptance of all body shapes, sizes and colors has produced many notable moments. One such mega-viral video, "Sketches," shows a police sketch artist drawing women the way they described themselves and the way others described them to reveal a striking difference.

This video is part of Dove's new #ChooseBeautiful movement, which is an effort to empower women to actively think of themselves as beautiful and (more importantly) not feel afraid to embrace it in public.
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