Dove's Heartwarming New Campaign Is Inspiring Women To "Choose Beautiful"
Apr 9, 2015
This video is part of Dove's new #ChooseBeautiful movement, which is an effort to empower women to actively think of themselves as beautiful and (more importantly) not feel afraid to embrace it in public.
Dove has become famous over the last decade for playing a monumental role in opening up the dialogue about female beauty standards, self-esteem and body image. Their marketing campaign to raise awareness and acceptance of all body shapes, sizes and colors has produced many notable moments. One such mega-viral video, "Sketches," shows a police sketch artist drawing women the way they described themselves and the way others described them to reveal a striking difference.