Hear What Some Serious Art Lovers Have To Say About A Cheap IKEA Painting

Mar 21, 2015
LifeHunters is a digital production and seeding agency that specializes in viral content. Working as a team of nine individuals, they create viral videos for companies across the globe. Sometimes, however, they just do so for their own enjoyment.

The prank in this video centers around a single painting at the Museum of Modern Art in Arnhem, Netherlands. The LifeHunters take an inexpensive painting purchased at the local IKEA store, for around $12, and place it in the museum (amongst art pieces worth millions of dollars). Then, one of LifeHunters' members engages different art aficionados in conversation about the IKEA piece. This produces some hilarious results.
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