Heartwarming Video Captures The Moment These Men Learned They Will Be Fathers
Jun 17, 2015
But Dove's new campaign features men (dads-to-be, specifically) asking, "Isn't it time we celebrate dads?" Taking the sentiment a step further this month, Dove's heartwarming Father's Day commercial pulls together amateur footage shot by the girlfriends and wives of everyday men at the moment they discover they're about to embark on the journey of fatherhood.
Unilever's personal care brand Dove has had a unique perspective on its ad campaigns for over ten years now. It's been more than a decade since Dove and classic ad agency Ogilvy & Mather teamed up for the famous "Real Beauty" campaign, which depicts non-professional models devoid of airbrushing and Photoshop touch-ups so commonly associated with beauty advertisements. The women were photographed by legendary female photographers like Annie Leibovitz and Peggy Sirota.