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In The Late '70s, They Started Painting Jail Cells Pink. Here's The Science Behind It

Jul 11, 2015 By Sarah Brennan
Alexander Schauss, a scientist from Washington, had a theory in mind that could revolutionize human behavior. Swiss psychiatrist, Max Luscher, provided Alexander with a study linking color preference to one's personality. The Seattle-native took this idea and turned it on its head. He started with the color pink.

He proposed that this color could change someone's behavior drastically. Schauss's pink theory was intended to diminish aggressive behavior, but he wasn't sure where to test it. He settled with a demographic known for their rash behavior: inmates. He contacted prisons all over Seattle, and they accepted his proposal. After monitoring the inmates' response to the new color, the data they found is shocking.
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