Japanese Ad Challenges You To Count All The Lab Coats In This Commercial
Aug 10, 2015
Japan has always held a reputation for creating some of the most bizarre and memorable commercials in the world, and this one is no different. The Japanese beverage company Suntory recently released its latest ad designed to challenge viewer's concentration and awareness. Suntory has a history of creative viral videos to promote their products. In 2014, they released a seemingly amateur video of a chase through the streets of a major city with cleverly hidden brand messaging in the background. The video garnered over 7 million views. Viral marketing is the new frontier of advertising and Suntory seems to be on the forefront.