Kids Eat Dark Chocolate For The First Time In Their Life And It's Hilarious
Israeli chocolate brand Splendid has come up with a rather clever way to advertise their line of dark chocolates. Their ad features a multitude of young children eating a bite of dark chocolate and absolutely hating it. This is because dark chocolate has significantly less sugar and a more prominent bitterness from the cacao bean, so it's usually a pretty tough sell to kids. The ad ends with "When you grow up you'll get it." It's a pretty effective way at getting parents to realize if they want a treat in the house to stay safe for their own enjoyment, Splendid dark chocolate is the way to go.
It seems that bitterness is very much of an acquired taste, but children are especially sensitive to it. From an evolutionary standpoint, bitterness is nature's leading indicator of toxicity so it makes sense that infants and young children with a higher aversion to bitterness would have a better chance at surviving to adulthood. Additionally, kids need a lot of energy in order to grow, and sweetness is nature's way of saying "high energy food here." As we get older, our biology itself makes us crave sweets less. As we age, our taste buds and sense of smell also start dulling, so bitterness will be less bothersome than when we were young.