On Sunday, January 10, Steve Noviello was enjoying a casual day of shopping with a friend at the Nebraska Furniture Mart in The Colony, Texas when he came across a pillow so bizarre and unique that it had to be shared in a Facebook video. Only four days later, his five-minute clip had been viewed over 20 million times, and the pillows? Completely sold out.
Maybe it’s the glittering sequins or the ability to change designs so quickly, but these “mermaid pillows” have captured the public’s awe and curiosity. Of course, Steve is no stranger to knowing how to spot trends. The six-time Emmy Award winning journalist is well-known on Fox for his personal reviews of products and bargain-hunting advice. While the original pillow retails at $149.99 (and there’s currently a waiting list), there is a slightly cheaper version available here. If you’re concerned about spending that much on a pillow, consider what Steve’s shopping partner, Dr. Michael Shippy, had to say:
“It’s called a mermaid pillow because you can change it like a fish into a woman. They’re $149, but you have to realize that it’s probably 1,000 pillows in one. So it’s really pennies on the dollar.”
Well played, Michael. I’m just hoping those same words will work on my husband when I order my own!