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No One Wants To Buy These Shirts When They Find Out Who Made Them

May 5, 2015 By Archit Tripathi

For much of human history, our wardrobes were pretty limited. Fabric and tailoring weren't especially cheap, and neither were color options. Until the discovery of the New World, for instance, red dye used to be so expensive that only rich men, such as the cardinals at the Vatican, could afford red clothing. The color eventually became known as Cardinal red, after the red robes they wore.

These days, it's a different story. Synthetic fabrics, mass production methods and a host of other modern innovations have led to clothes that are cheap and readily available. 

Even if your budget is limited, there are a myriad of styles and options that are extremely affordable.

Some bargains are almost too good to be true, such as this vending machine selling T-shirts for just €2 (about $2.20).

That's cheaper than a cup of coffee. Who wouldn't take a deal that good?

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But there's more than meets the eye here, and most people ended up passing on the shirt.

That's because this machine was set up by Fashion Revolution, a nonprofit organization seeking to raise consumer awareness about the truth behind the bargain. Check out the video below: 

The video was created for Fashion Revolution Day, an annual event by the organization held in remembrance of the collapse of the Rana Plaza in Dhaka, Bangladesh, in 2013. Over 1000 workers of the garment factories inside died as a result of suspicious safety standards in a building that housed factories for major brands like Walmart, Benneton and J.C. Penney.

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Fashion Revolution wants to encourage people to learn more about how their clothes are made and help put pressure on fashion brands to be more responsible in their labor practices. Founder Carry Somers said:

“We’re not asking people to boycott their favorite stores, we need to change the fashion industry from within by asking the brands and retailers where we like to shop 'Who made my clothes?' [...] Consumers didn't cause this problem, but that doesn't mean that we shouldn't be part of the solution."

Find out more about how you can get involved here.

Via: A Plus

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