She might look like a comic book character, but the design on her face is modeled after a very specific type of art. Originating in Britain in the 1950s, and making its way to the United States a few years later, pop art is a movement that most people are probably familiar with, even if they don't know what it's called.
Artists like Andy Warhol and Roy Lichtenstein were instrumental in the pop art movement. It often incorporated elements of popular culture, advertising and even comic book art to remove things from their context and challenge viewers to look at familiar images in new ways. Here, Youtuber Emma Pickles designs her makeup in the style of Roy Lichtenstein, who was revered for his comic style within pop art.