Three Ingredients That Make A Video Go Viral
Dec 29, 2014
In reality, only a tiny percentage will go viral and become a "cultural moment". A completely inane topic can go viral simply because it's presented in an unexpected and entertaining way. Kevin Allocca, a trends manager at YouTube, professionally watched YouTube videos for a living. He explains how we, as a culture, are redefining entertainment.
We all want to be celebrities, singers or comedians, and, before the advent of the internet, that was very hard to achieve. But now, web videos have made it so that any of us, or any of the creative things that we do, can become completely famous seemingly overnight.