New technologies have allowed businesses to make their advertisements more advanced than ever before. Our search histories and web browsing habits are recorded and analyzed in order to make each advertisement personal and effective.
It's encouraging, though, when we see technology used to advertise something important, instead of the newest sugary cereal or smartphone. The Swedish Childhood Cancer Foundation set up a powerful advertisement that used technology to catch people's attention before delivering an unexpected message. Hopefully, their ad will motivate people to donate some money to this worthy cause that affects families every day.