Activist and rapper Richard Williams is better known by his stage name, Prince Ea. Although he is born and raised in St. Louis, Missouri, Prince Ea draws his name from Sumerian mythology, in which it refers to "the prince of the earth." In 2009, frustrated by the negativity he saw in the mainstream music industry, Prince Ea formed a movement called "Make SMART Cool", using SMART as an acronym for "Sophisticating Millions And Revolutionizing Thought." He says the goal of the movement is to "promote intelligence to everyone, everywhere and integrate it with hip-hop." Prince Ea has been recognized by VIBE, Discover Magazine and Funk Volume for his music and activism.