Doughnuts are easily one of America's favorite snacks, with over 10 billion of them sold annually. These sweet, fried morsels of dough aren't just popular because of their great taste, they're also usually very wallet-friendly and the average cost of a dozen comes in around $5-8. Inventive bakers and chefs have come up with all kinds of fun new variations on this humble classic, but one New York City chef just gave them what might be the most extreme makeover of all.
Behold! A Brooklyn restaurant has been getting a lot of attention after it revealed this luxurious spin on the doughnut, which features Cristal champagne icing and 24-karat gold flakes.
If you'd like to sink your teeth into one, get ready to shell out some serious cash - these puppies come in at $100 each.
This expensive pastry can be found at Manila Social Club, a Filipino restaurant owned by chef Björn DelaCruz.
Among chef DelaCruz's many tasty offerings is a doughnut made with ube, a purple yam from the Philippines.
At $40/dozen, the purple doughnuts are definitely way, way more affordable than their golden cousins. DelaCruz says that he started making the purple doughnuts initially just because he and his staff loved doughnuts and ube, so why not combine them? From there, they started sending some out to friends and loyal customers and eventually – thanks to popular demand – it turned into a popular menu item.
The ube doughnuts are even popular with celebrities like Broad City star Ilana Glazer.
Now, DelaCruz has taken things to another level with the "Golden Cristal Ube Donut," which is a regular ube doughnut drizzled with an icing made from Cristal champagne, champagne jelly and edible 24-karat gold flakes.
The inspiration came when he had to host an event where people could buy individual specialty doughnuts. He made a beer-infused doughnut dusted with gold, and then went on to create the Golden Cristal Ube Donut.
DelaCruz says that the golden doughnut was initially just a tongue-in-cheek kind of item made for fun. Once he realized people were willing to buy them, he figured why stop them?
Being located in New York City certainly helps in finding a customer base willing to spend $100 on a single doughnut. Some customers have even spent over $1,000 to get a full dozen!
Always one to cater to the laws of supply and demand, DelaCruz says he will continue to make these novelty doughnuts for as long as people are willing to keep buying them.
Despite what it may look like, however, DelaCruz is quick to remind people that the doughnut is just one small (albeit trendy) part of his family-owned business. His whole family quit their jobs to open this restaurant as a labor of love, and the doughnut is merely a celebration of the success that they have been fortunate enough to enjoy.