We live in a world surrounded by logos. Just about every product we use has a company logo, and the right logo can create a very powerful brand that resonates with customers throughout the world. Many of the logos seen below are from companies that are considered household names.
It turns out that, beyond just representing some of our favorite products, these logos also have hidden meanings that further establish the brand's identity. Check out 15 of our favorites below.
Yes, obviously this South Korean corporation's logo is the first letter of their name, but it's also a subtle representation of a handshake between a client and a company representative.
Adidas gets its name from its founder, Adolf "Adi" Dassler. Over time, the company's logo has undergone several iterations, but the three stripes have always been a part of it. The current version has the strips at an angle to form a mountain which symbolizes the struggle that all great sportsmen must overcome.
This now-iconic logo was designed by Rob Yanov, who explains his creative process as follows: "’I bought a whole bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple. Taking a bite out of an apple was part of the experiment, and completely by coincidence I realized that ’bite’ sounded exactly the same as the computer term ’byte.'"
4. Sony VAIO
The first two letters form a wave that creates an analog symbol, while the I and O represent the binary numbers used in digital signals.
The simple logo was designed with the company's philosophy in mind. The orange arrow creates a smile, reflecting the company's commitment to customer service. The arrow also stretches between the letters A and Z in "Amazon" to hint that the company sells "everything from A to Z."
6. Baskin Robbins
The pink parts of the logo create a "31," an homage to the company's original 31 flavors.
While many have commented on the logo's resemblance to a cowboy with a hat on, it's actually a stylized image of a thread passing through the eye of a needle - a nod to the company's origins as a weaving manufacturer. Additionally, the individual parts of the logo form all of the letters of the company's name.
The famous car tire company's logo creates an automobile wheel with the first two letters.
9. Formula 1
Formula 1 utilizes the power of gestalt psychology to create a "1" from the negative space between the F and the red speed lines (which allude to how fast F1 cars go).
The "P" in Pinterest is made to look like a pin itself.
Toblerone, purveyors of fine Swiss chocolate, are originally from the Swiss city of Bern. Their logo of a Swiss mountain is also hiding a bear, alluding to the fact that Bern was historically referred to as a "city of bears."
Dr. Dre's audio equipment company uses a small letter "B" to create a logo that looks like a profile of someone wearing headphones.
Although many think that the BMW logo symbolizes rotating propeller blades as a reference to the company's origins in aviation. In truth, however, it's a representation of the Bavarian flag, the German province from whence the company originated.
South Korean electronics giant LG's logo is a person's face, a representation of the company's commitment to maintaining good relations with their customers.
Evernote, a popular note-taking app, uses an elephant in their logo due to the animal's famed capacity to remember faces and events. The corner of the elephant's ear is folded, just as people fold the corner of a page they want to remember later.
An interesting fact about this world-famous logo: the space between the O and L creates a Danish flag. Although this was not an intentional feature of the design, Coca-Cola has nonetheless taken advantage of the coincidence by utilizing it in their marketing efforts in Denmark.
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H/T: Bright Side