Ever Wondered Why The Food In Commercials Looks So Delicious? This Is How It's Done
As a whole, the fast food industry spends more than $4.6 Billion a year on advertising. In 2010, researchers at the Yale Rudd Center for Food Policy & Obesity issued Fast Food FACTS - a report designed to examine the nutritional value of fast food menu items, food advertising, and marketing practices. The largest food advertiser is McDonald's. According to their research, McDonald's spends twice as much per year as the next closest company (Subway). It should come as no surprise given the amount of money and competition in the fast food industry, that companies want to give themselves every advantage. Food makeup is not a new process and has actually been around for decades.