Father Plays A Game With His Baby And Shows Everyone Just How Clever His Kid Is
The way this baby picks up the flashcards with such accuracy is definitely impressive. But, it hasn't gone over so well with child advocates and the Federal Trade Commission. When Infant Learning Inc., the company behind this game, began marketing their program in 2008 as a sure-fire way to have your baby reading novels by age 3, many groups were skeptical. Finally, in 2011, watchdog group The Campaign For A Commercial-Free Childhood filed a complaint with the FTC, citing the lack of scientific evidence and the use of misleading claims in ads. The company later went out of business in 2012, and in 2014 the FTC settled the charges, siding against Your Baby Can Read creator Dr. Robert Titzer and his company, Infant Learning, Inc.