He Helped A Boy Who Was Caught Stealing, But He Had No Idea The Boy Would Do This Next
This commercial by Thai phone company Truemove-H highlights the power of giving, and how giving is "the best communication". Unlike traditional ads, this one doesn't contain any product placement or sales pitch; instead, it relies on the ideas portrayed by the main characters in the ad. The short video explains a 30-year-old story between two strangers, bound together by an act of kindness, who end up crossing paths at two distinct times in their lives. When the video was posted on YouTube, it received 9 million views in one week, thanks to its emotional and moving story line. The video's surprise ending has also made this ad the centerpiece of conversations related to modern advertising.