He Never Imagined He Could Break His Dog's Heart, Until This Happened
American beer company Budweiser has had a long history of making extremely memorable ads, especially ones that prominently feature cute animals. For the 2013 Super Bowl, they unveiled an ad of an adorable puppy with some unexpected friends. The ad gently tugged at viewers' heartstrings, and ended up being massively popular on TV as well as online. Now, Budweiser is using a similar approach for a great cause. As part of their fifth annual Global Be(er) Responsible Day, the company launched this ad to remind their customers to always drink responsibly and make sure they don't take foolish risks by driving drunk. In the two days since it was released, the video has already gained over 3.25 million views and counting.