Keep Your Eyes On This Blue Car. By The End, You May Not Know What You're Seeing
This is clever marketing, but it reveals something a little bit scary about the human attention span... or lack thereof. The reason why the complete change of scenery went right over the heads of most viewers is due to a phenomenon called "change blindness." First mentioned by physician, philosopher, and psychologist William James in 1890, it wasn't officially studied until the 1970s. While early studies focused on eye movements, a study in 1996 was the first to research change blindness in realistic applications. He showed participants an image that flickered on and off, with changes occurring between each flicker. His results showed that people are unable to detect even large changes easily or quickly.