This commercial is an apology letter from a man to his wife and family. It begins with a woman who is working full-time while raising her song and doing chores. Meanwhile, her husband sits there and watches television. #ShareTheLoad is a hashtag created by BBDO's Mumbai, an ad agency that weaved an important message into an advertisement for laundry detergent.
When the woman's father sees how his son-in-law is behaving, he feels terrible about his own behavior. He decides to make a change. #ShareTheLoad aims to highlight the double standards between genders. Check out the powerful video below.
H/T: Flock of Broads