Six Strangers Chat In A Dark Room. When The Lights Turn On, They Can't Believe Their Eyes
Ramadan is around the corner, and, unfortunately, with many conflicts pointing toward the faith of Islam, judgment won't be hard to find. Whether they know it or not, the "first impression" is always crucial for a number of people. It only takes seven seconds to have a complete perception of someone. However, this shocking truth can be subsided with compassion and understanding. Coca-Cola ran an ad campaign to bring light to this unfortunate human behavior. The soda empire invited six strangers to sit in a dark room together. One-by-one, they share their stories with each other. When the lights come on, they are in for a huge surprise. Their reactions are proof that "judging a book by its cover" is never a good idea.