These Billboards Were Installed Along A Freeway In Massachusetts For One Great Reason

Brian Kane is clearly a madman. The installation artist has taken one of the immutable ramparts of consumption head on with his latest work, “Healing Tool.” The name of this ambitious piece (or is it a collection? It’s a little difficult to tell) is taken from a feature of the popular image-editing software, Photoshop. The healing tool in Photoshop allows a user to easily remove a distracting, unsightly, or unwanted object from an image. Kane’s “Healing Tool” work attempts to do the same with one of the most reviled – yet sacrosanct – forms of advertising, the mighty billboard.

Billboards are an intrusion into our lives we’ve come to accept because we can’t ignore them. They are the Internet pop-up ads of the real world, perching atop buildings in cities or rising out of otherwise pristine nature on country highways. There are of course justifiable uses for them, such as telling you how close you are to the nearest restaurant. Many, however, simply aim to catch your eye and try to make you remember something you could likely do without.

Kane’s “unvertising” ad buys are memorable for a different reason.

They do their best to make the hulking signs disappear into the landscape.


When they can’t disappear, they at least add a little beauty into the scene.

Or show you something you can’t see, because of light pollution.

In this mad rush of a world in which we live, Brian Kane’s artwork is a welcome break from the norm.

It’s also a welcome reminder that it’s a beautiful world out there.

Let’s look past those signs and toward that lovely green behind them.


Via: This is Colossal

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