They Thought They Were Getting A Bottle Of Coke. But When They Saw This, Everything Changed
When Coca-Cola released a limited edition bottle that requires unlocking with another Coke drinker, the company saw it as a fun way to break the ice for college freshmen. It's part of a series of publicity stunts the soft drink giant has developed world-wide to re-establish Coca-Cola's nostalgic "happiness" branding. A few years ago, Coca-Cola vending machines in Singapore gave out free cans of Coke in return for hugs. In a bold move, Coca-Cola attempted to lower tensions between Indians and Pakistanis with a closed-circuit webcam that encouraged users on both sides to interact peacefully. Most recently, Coca-Cola's "Share a Coke" campaign in the UK and the US emblazons its bottles with the most popular names in the countries.