A Stop-Motion Love Story With 1,000 Cups Of Coffee

Dec 27, 2014
"Latte Motion" is a beautifully crafted stop-motion animation created by Japanese company Ajinomoto General Foods. The company used this clever short to advertise their Maxim Stick drink flavoring. Ajinomoto workers delicately built each character in their own coffee cup. 1,000 individual coffee cups were used in total.

Behind the scenes, a number of additional tools were used in combination with these coffee cups to bring this animation to life. The team at Ajinomoto took advantage of a variety of computer-generated stencils and carefully executed photography to get this commercial launched.
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