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GEICO's Clever New Ad Will Make You Glad You Didn't Click "Skip".

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The dreaded preroll ad is something everyone wants to avoid when scoping out YouTube videos. If you're lucky, it will only take five seconds before a "Skip Ad" button appears on a video, but sadly not all ads are skippable. GEICO took the idea that the first five seconds are the most important and created a series of hilarious, unskippable ads that you'll actually enjoy watching.

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